Newsletters

Purpose? Engagement through storytelling.
Strategy? Choose a manageable cadence, offer quality content, feature clients.

Drip Campaigns

Purpose? Qualify leads.
Strategy? Track engagement throughout the drip and score recipients based on actions (opens, clicks, downloads, etc.)

Blasts

Purpose? Brand recognition.
Strategy? Create bite-sized pieces of content, cast a wide net, use data points to segment audiences for future emails.